Selected briefs
After taking my umbrella statement and aims for the year, when it came to choosing 4 briefs to pursue for Design Practice 3 I found it quite hard - After choosing the ones I wanted to focus on, I refined them; expanded one, completely changed one and wrote a new one. Now...I'm happy with them and looking forward to working on them! Obviously I have to take into account that I will be doing a competition brief...so I will initially just pursue the first 4 briefs.
Umbrella statement
"Driven by type as image, illustration and design for print with the intention to engage and entertain."
Questions regarding statement:
- What message do you want to get across?
- Am you commercially driven? Do you just want to put across the message that the client wants you to?
- What content do you want to focus on?
- What scale do you want to work to?
- What print processes do you want to focus on? Which do you enjoy?
- What proportion of your time will you spend on the illustration side of signs in contrast to the overall design?
- What clients do you ideally want to work for?
- How will you get your work out there?
- What context do you want your work to be seen in?
I accept all of the questions, however I think some questions like 'What scale do you want to work on?' and 'How much time will you spend on illustration?' etc. aren't really something that needs to be addressed in an umbrella statement, but they're definately something to think about.
Questions regarding statement:
- What message do you want to get across?
- Am you commercially driven? Do you just want to put across the message that the client wants you to?
- What content do you want to focus on?
- What scale do you want to work to?
- What print processes do you want to focus on? Which do you enjoy?
- What proportion of your time will you spend on the illustration side of signs in contrast to the overall design?
- What clients do you ideally want to work for?
- How will you get your work out there?
- What context do you want your work to be seen in?
I accept all of the questions, however I think some questions like 'What scale do you want to work on?' and 'How much time will you spend on illustration?' etc. aren't really something that needs to be addressed in an umbrella statement, but they're definately something to think about.
What do I want to do? What don't I want?
I want...
1) I want to concentrate on illustration and type as image because I want my career choice to always be something that I enjoy and have a passion for, not something that I feel I have do just to get money like a chore.
2) I want to contact more and more illustrators who produce work that I admire and have a client list that I aspire to have, so that I can gain contacts and more knowledge in the area that I want to become established in.
3) I want to further my knowledge in design for print so that I can produce work of a professional level.
4) I want to develop skills and knowledge to enable me to set up a freelance practice because I truly believe this is the way of the working and the sort of independence that would make me happy.
5) I want and need to develop my photoshop and illustrator software skills because I believe this is necessary to develop my general design practice to an industry standard.
I do not want to...
1) I don't want to focus on web or interface design because I have no interest in it and it doesn't 'compliment' the things that I do want to concentrate on.
2) I do not want to develop/focus on motion graphics or storyboarding because I didn't particularly enjoy the process and I wouldn't ever seek a career in it.
3) I do not want to work on branding because the whole design process that you have to go through is not something that I enjoy or a way that I would choose to work.
4) I do not want to focus on type, layour, grids and publication design because I feel the basic knowledge that I already have will enable me to better my own work in terms of the overall layout but I could not imagine focusing on it as a full time career (i.e. publication layouts.)
5) I don't want to work towards being part of an inhouse design team because I prefer the independence of working on my own and having the option to contact other designers for feedback or input, but ultimately producing my part on my own.
1) I want to concentrate on illustration and type as image because I want my career choice to always be something that I enjoy and have a passion for, not something that I feel I have do just to get money like a chore.
2) I want to contact more and more illustrators who produce work that I admire and have a client list that I aspire to have, so that I can gain contacts and more knowledge in the area that I want to become established in.
3) I want to further my knowledge in design for print so that I can produce work of a professional level.
4) I want to develop skills and knowledge to enable me to set up a freelance practice because I truly believe this is the way of the working and the sort of independence that would make me happy.
5) I want and need to develop my photoshop and illustrator software skills because I believe this is necessary to develop my general design practice to an industry standard.
I do not want to...
1) I don't want to focus on web or interface design because I have no interest in it and it doesn't 'compliment' the things that I do want to concentrate on.
2) I do not want to develop/focus on motion graphics or storyboarding because I didn't particularly enjoy the process and I wouldn't ever seek a career in it.
3) I do not want to work on branding because the whole design process that you have to go through is not something that I enjoy or a way that I would choose to work.
4) I do not want to focus on type, layour, grids and publication design because I feel the basic knowledge that I already have will enable me to better my own work in terms of the overall layout but I could not imagine focusing on it as a full time career (i.e. publication layouts.)
5) I don't want to work towards being part of an inhouse design team because I prefer the independence of working on my own and having the option to contact other designers for feedback or input, but ultimately producing my part on my own.
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