Taking this into account, I have produced an example of what the 'boys' page could look like in the context of the catalogue.
Below shows the original DPS and the new one, with my design inserted.
Criminal Damage Print promo
When it came to print promotion - The main, existing way that Criminal Damage promote their clothing is through online retailers seasonal, small catalogues, such as Attitude or Grindstore.
Taking this into account, I have produced an example of what the 'boys' page could look like in the context of the catalogue.
Taking this into account, I have produced an example of what the 'boys' page could look like in the context of the catalogue.
Criminal Damage Web promo
Using the mock ups of the t-shirt on models that I had earlier produced, I tried to show them in the context of online promotion/sales.
(On screen)
I first took the original 'new in' section of the criminal damage website, where in reality the products would be primarily sold; the brands own site, and I cleared the existing products that were on display...
My intention wasn't to redesign the whole site; that wasn't the aim of the brief, I simply wanted to show my designs in a real life context.
I did however change the header of the site to fit with the collection that it was displaying.
At first I just inserted the original image I had produced for the branding of the collection but it looked kind of lost in such a wide black banner - for this reason I have used the repeat/pattern in the background and lowered the opacity so that it isn't overpowering; this works and fits a lot better.
I did however change the header of the site to fit with the collection that it was displaying.
At first I just inserted the original image I had produced for the branding of the collection but it looked kind of lost in such a wide black banner - for this reason I have used the repeat/pattern in the background and lowered the opacity so that it isn't overpowering; this works and fits a lot better.
The girls one was ultimately the same with slightly less products...
I am aware that brands such as Criminal Damage don't souly depend on their own online store; a large majority of their sales come from online retailers such as Grindstore or Attitude which are directed at the brands target audience.
Therefore, as another online context I placed one of the hoodies as 'deal of the week' on Grindstore.com.
On my part, it didn't involve any further designing - but the aim was to make it fit seamlessly into the existing site which I feel it definately does.
I am aware that brands such as Criminal Damage don't souly depend on their own online store; a large majority of their sales come from online retailers such as Grindstore or Attitude which are directed at the brands target audience.
Therefore, as another online context I placed one of the hoodies as 'deal of the week' on Grindstore.com.
On my part, it didn't involve any further designing - but the aim was to make it fit seamlessly into the existing site which I feel it definately does.
(On screen)
New price tags
For the new tag, I just took the existing information the older tags and applied to the new layout of the new tag.
The branding for the collection will be applied via a sticked on the front when its folded to keep the tag closed.
These designs reinforce my decision to make the background pattern out of the CD logo - it a lot visually interesting than just a flat black background.
Ideally I would have it matte on the inside and gloss/laminated on the otherside, at this moment in time I'm not sure how I will do this but I will play around with it once printed.
The branding for the collection will be applied via a sticked on the front when its folded to keep the tag closed.
These designs reinforce my decision to make the background pattern out of the CD logo - it a lot visually interesting than just a flat black background.
Ideally I would have it matte on the inside and gloss/laminated on the otherside, at this moment in time I'm not sure how I will do this but I will play around with it once printed.
Once again...I'm aware of the type/layout issue, I should have probably got someone to do it for me but I am placing the emphasis on the crafting on block shape layout not the actual words.
New swing tag mock ups
Having come to the decision that my previous swing tag designs were...not good, I have since developed them.
In my collection of 'things', I found some swing tags that I have kept because I liked them for whatever reason (they're on my context blog.)
I particularly like the Sixpack franch tag for its interactivity so I wanted to develop that idea...
In my collection of 'things', I found some swing tags that I have kept because I liked them for whatever reason (they're on my context blog.)
I particularly like the Sixpack franch tag for its interactivity so I wanted to develop that idea...
The first idea is quite basic but it makes it a lot more interesting that the existing tag.
This is basically the same as the first idea but with rounded folds - I actually think this makes it too girly for the context of this brief.
Sticking with the square format and experimenting with the folding - I wanted to play on the point of the CD logo - the above idea is the one I will develop and take to print.
It means the inside layout can be more visually engaging (I can use my logo repeat...) and there is plenty of space for a barcode etc. on the back.
It means the inside layout can be more visually engaging (I can use my logo repeat...) and there is plenty of space for a barcode etc. on the back.
Criminal Damage repeats - packaging?
When mocking up things like the swing tags...I was really getting bored of seeing flat black backgrounds - I thought the best way to address this was to create a texture that could be applied.
Instead of having a random texture that didn't relate to the rest of the project in anyway, I experimented with what the CD logo could look when repeated...
Instead of having a random texture that didn't relate to the rest of the project in anyway, I experimented with what the CD logo could look when repeated...
I am Really happy with what they turned out like. It was originally just an experiment to see what it might look like, I didn't expect it to work so well.
I can now apply this to backgrounds but more importantly it has helped me address the issue of packaging...
It was suggested that I develop packaging for the t-shirts, but realistically - criminal damage is an existing brand and with its existing audience and price range, it isn't the sort of brand that would package one t-shirt in a box or something like that therefore - I propose that the packaging for retail outlets would be the carrier bag and one of these repeats applied to tissue paper to wrap the t-shirt AND for online retailers, one of these repeats would be applied to the plastic wrapping that it gets posted in.
I will mock this up at a later date.
I can now apply this to backgrounds but more importantly it has helped me address the issue of packaging...
It was suggested that I develop packaging for the t-shirts, but realistically - criminal damage is an existing brand and with its existing audience and price range, it isn't the sort of brand that would package one t-shirt in a box or something like that therefore - I propose that the packaging for retail outlets would be the carrier bag and one of these repeats applied to tissue paper to wrap the t-shirt AND for online retailers, one of these repeats would be applied to the plastic wrapping that it gets posted in.
I will mock this up at a later date.
T-shirt - on models
I was worried about how I could make my criminal damage brief look more complete.
I never intended to print the t-shirts because in terms of print quality and processes (i.e. screen printing) there would be too many colours - and if I had used something like the heat press, the colour wouldn't have been as vibrant as I wanted.
I had already mocked up what the t-shirts would look like but it still just looked like.....mock ups/ideas.
I therefore, decided to try and mock them on models. It was somewhat of an issue trying to find free images of t-shirt models that were high enough resolution and were wearing the sort of clothes I wanted to apply the graphics to.
I had to settle for applying different graphics to the same model but overall I don't think it effects it too much - it still works better than I expected.
I never intended to print the t-shirts because in terms of print quality and processes (i.e. screen printing) there would be too many colours - and if I had used something like the heat press, the colour wouldn't have been as vibrant as I wanted.
I had already mocked up what the t-shirts would look like but it still just looked like.....mock ups/ideas.
I therefore, decided to try and mock them on models. It was somewhat of an issue trying to find free images of t-shirt models that were high enough resolution and were wearing the sort of clothes I wanted to apply the graphics to.
I had to settle for applying different graphics to the same model but overall I don't think it effects it too much - it still works better than I expected.
I am now content that it looks more complete - I can also apply it to promo mock ups they will look more realistic.
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