Although the focus of my brief wasn't branding and the whole brand doesn't need branding - I just create a small identity to run along side the collection.
As the whole idea behind this is to be inspired by classic metal bands typefaces, I wanted to make it clear that it was inspiration...not just copying ,so that people wouldn't look it and say 'well thats just a copy of iron maiden?' - there would always be something present to show that its more of a homage to these bands...and for this reason I titled the collection 'Homage'.
I have toyed with the idea of proposing that with each t-shirt/hoodie you buy, you get a free download by the artist that the t-shirt was inspired by. I think this could draw the whole thing together, especially highlighting the link between music and clothing.
I'm not the strongest when it comes to branding/identity, but I am relatively happy with how these turned out.
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