I first took the original 'new in' section of the criminal damage website, where in reality the products would be primarily sold; the brands own site, and I cleared the existing products that were on display...
My intention wasn't to redesign the whole site; that wasn't the aim of the brief, I simply wanted to show my designs in a real life context.
I did however change the header of the site to fit with the collection that it was displaying.
At first I just inserted the original image I had produced for the branding of the collection but it looked kind of lost in such a wide black banner - for this reason I have used the repeat/pattern in the background and lowered the opacity so that it isn't overpowering; this works and fits a lot better.
I did however change the header of the site to fit with the collection that it was displaying.
At first I just inserted the original image I had produced for the branding of the collection but it looked kind of lost in such a wide black banner - for this reason I have used the repeat/pattern in the background and lowered the opacity so that it isn't overpowering; this works and fits a lot better.
The girls one was ultimately the same with slightly less products...
I am aware that brands such as Criminal Damage don't souly depend on their own online store; a large majority of their sales come from online retailers such as Grindstore or Attitude which are directed at the brands target audience.
Therefore, as another online context I placed one of the hoodies as 'deal of the week' on Grindstore.com.
On my part, it didn't involve any further designing - but the aim was to make it fit seamlessly into the existing site which I feel it definately does.
I am aware that brands such as Criminal Damage don't souly depend on their own online store; a large majority of their sales come from online retailers such as Grindstore or Attitude which are directed at the brands target audience.
Therefore, as another online context I placed one of the hoodies as 'deal of the week' on Grindstore.com.
On my part, it didn't involve any further designing - but the aim was to make it fit seamlessly into the existing site which I feel it definately does.
(On screen)
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