Illustrations for animation

I have work done previous that needs uploading (i.e. rough storyboards, sketches of layout on screen etc.), however I don't have them as a digital files yet (really need to get the hand of taking photos/scanning things as I am doing them).

So, my intention for the 'look' of the animation, is to make it look like someone (the viewer) is reading a magazien with breakfast...and the camera then zooms into areas of the magazine spead, and moves around to show small/short animations to represent each of the top 10 stories.

The following elements are all seperate layers on photoshop so can be moved/changed etc.


* The toast is purple because its supposed to be blackcurrant jam...

Below is a 'mock up' of what the composition will look like, however the things I will be changing:
- The type at the top of the magazine page.
- The table cloth needs to be smaller (the squares on it)- It looks like a giants table cloth...or a tiny magazine.
- The magazine will actually be hand drawn, so it will look like it actually fits with the other illustrations unlike now. I did a vectorised version before 1) It was easier for me to work out image frame sizes etc. and 2) It illustrates my intentions for the crit.

Design decisions:
I am doing hand drawn illustrations of the 'celebrity stories' instead of using photographs because:
- I want to incorporate hand crafting with the digital software.
- I can't depend on the image resolutions of the appropriate images that I would want to use and I can't exactly take my own photographs of them (lol)

Below is basically the same thing as above, however it has images to represent where each story will go. I will be doing short image sequences to go in each of these, so that they will also fit with the look of the other illustrations.

This mock up will also help with my storyboarding, as I can clearly illustrate with screen shorts where the 'camera' will move to.

Editorial Rationale -

Brief -
Create appropriate imagery to accompany 4 different articles in The Guardian magazine.

Who needs to know? -
Middle class, good to high income, well educated, over 20.

What do they need to know? -
The content of the article - doesn't necessarily need to address every single point made in the article, just reinforce the content - don't go completely off key.

Why do they need to know? -
To illustrate a point / points made in the article or entise them to read the article in the first place (but not distract them from the article)

What will they respond to? -
Tone thats appropriate to the article and the general tone of the magazine.

What research is required? -
Primary: Look at recent Guardian newspapers and magazine supplement.
Secondary: Existing imagery that have been used in The Guardian - specifically the weekend magazine.

Audience Profiles -

I felt that looking at magazines as well as TV channels would be particularly appropriate for my subject matter, as certain types of magazines sell by printing 'celeb stories', so the information on the audience for these could frame the appropriate audience for the proposed TV show.



From the same site I found information on 'the hits' music channel as they occasionally play 'countdowns' of things, not specifically celebrity stories by of popular music etc.

After seeing the audience profiles for celebrity orientated magazines, I went on to see what channels would be likely to show such a programme;

The above secondary research presented a selection of channels: Channel 4, E4, ITV2 etc.



As I personally watch BBCthree I know that they do show programmes similar to the one I would be creating a title sequence for i.e. Most annoying people 2009, Greatest songs of the noughties, therefore I also looked into them.
I think that I am going to

Top 10...



By uploading it onto Issuu, it isn't playing the video...however, this is the presentation I will be using.

Also, It was initially only 9/10 slides but when exporting it as a PDF, it made all the slides with 'animations' on into seperate slides so now its about 14.

Someone said to me today "Celebrity stories? That doesn't seem like your kind of thing?". Just to confirm, yes I am one of those people that checks celebrity gossip blogs because I really am that 'cool'. lol.

The final Top 10 -

Having decided on my final Top 10, I looked more at each story just to gather vague information to help with the development of my title sequence:

Michael Jackson Comeback / death

Tiger Woods affairs


Chris Brown and Rihanna domestic

Jordan and Peter break up


Kanye West storms the VMA's


SuBo sensation


Brittany Murphy dies
(Link to TMZ page)
Lady Gaga: A man?

RATM christmas No.1


Christian Bale F-Word rant

Top 10...What?

I have decided to do 'Top 10 Celebrity Stories of 2009' - The main reason I chose this;
- I need to chose something thats going to keep me interested for more a few a weeks...and being strangely obsessed with the whole 'celebrity world' I thought...surely this will hold my attention.

At first, I simply made a list of all the celebrity stories I could think of that had happened in 2009...and for a more solid list with proof of the stories and the fact that they were quite 'big stories' I looked in various end of year magazines and the internet:

(Telegraph)
(Associated Content)

('Good to know')
There were a lot of sites with their own compiled lists etc. (officially probably as valid as my own list) but I found some of them weren't that appropriate to the UK such as 'David Letterman scandal' (I know of him...I don't know that much to be interested in him).

So - I will take information from these but I want my final top 10 to be something that a UK audience would be interested in and know of the celebrities that story surrounds.

Final 4 Animations -





Personally, I do like this last one, but I'm not sure how well it communicates 'Confused' now that it has been condensed to 5 seconds. I feel I could have made it more successful if I'd had longer...

5 seconds too long...

The idea that I had hear, was way too long to squeeze into 5 seconds without it going too fast and not making sense, so just for an experiment I extended it to 10 seconds...and then when it comes to the 5 second version, I intend to cut out the beginning with all the bouncy balls.


I exported just the 'bouncy balls' at first, just so I had it to keep.

Storyboards

After Effects experiments.

First attempt at doing the 'moving along a path'. Its pretty bad! But I'm glad I know how to do it.


This one is my first attempt at doing the stop motion / sequence thing that Mike showed us, it didn't really work very well once I put it with the letterforms but once again, I'm glad I actually tried to do it because I'm more likely to remember!


After Effects workshop 1

This is what I did in the first after effects workshop with Mike, at the time I was like "Wow! Look what you can do!" Now...its more like "Wow, this is awful" haha.

OUGD201 - Self Evaluation

This module was definately more challenging for me than I expected. As a starting point, I feel that research has been my strength within this module; I tried to gather information from a range of appropriate sources for example on my ‘What is Good’ brief, when I was planning my questionnaire, I knew I didn’t just want to ask students on my course so I thought about where would be an appropriate environment to ask people and I chose to put them in a hair salon as I thought people who take pride in their hair, care about their appearance and braces obviously effect your appearance. Leading on from facts about braces, I looked at a variety of sources to inspire my packaging which definately benefit my development work.

However, I feel that I kind of lost track of the basis of module. specifically on the ‘What is Good?’ brief and I should have researched more into print processess; instead of just reading about them, I could have actually tried some of them but due to the obvious, poor time management, I didn’t give myself enough time. In terms of the 16 page booklet, although my research helped to produce a booklet I was pleased with and it came from a variety of sources i.e. books, internet and workshops, I don’t think it was as ‘in depth’ as it could have potentially been, one area that I would like to look at more is commercial costing, because I think this could really benefit my future practice.

The workshops that were undertaken within this module to show us how to prepare documents for print, choosing colours and ways of printing etc. have definately broadened my knowledge within this particular area. I now feel competent using design software and choosing spot colours; these skills will always be useful in my design practice and did actually help with my idea generation and design developent. In my opinion the one area that I feel lets me down here however, is my lack of confidence with using InDesign; the workshops showed me how to use it to prepare documents for print and choosing colours etc. however, I found that when it came to actually making my booklet, I only used InDesign for adding text to my pages, but I was still happy with my end product and i don’t think this effected it hugely.

The documentation of my work has always been a weak point in my design practice, but I definately felt I improved a great deal in this module and it proved to me how much documentation and organisation can benefit your work, it also helped with my idea generation because my research was accessible and easy to understand. Unfortunately, I’m not sure the presentation of my final work was as successful. On the ‘What is Good?’ brief, I was happy with my 5 concept boards but when it came to doing a PDF of the decisive moments within the project, I found it difficult to select what would be appropriate to go on it without putting every single piece of work on. When I completed the PDF, I didn’t think it gave justice to the amount of work that I had done but regardless of how many times I went back and added more too it, I still felt I was somewhat ‘selling myself short’.

In terms of my final products, I was very happy with them and I think they related to the brief quite well and showed my ‘style’ as a designer off as well. On the ‘What is Good?’ brief, as previously mentioned, I wish I had looked more into print processes appropriate to the design but overall I think it ‘packaged and informed’ about braces as a good thing quite successfully. On the ‘What is design for print?’ brief, with the 16 page booklet, I think the one thing that would have improved this would have been to demonstrate various processes, for example, instead of just explaining what a spot colour is, I could have showed how to find a spot colour on illustrator or photoshop as I do have this information I just chose not to put it in the booklet. Overall, I am happy with the work that I ultimately produced but feel that I could have ‘pushed it further’.

5 things that I will do different next time:

1 - Try more practical things.
2 - Prioritise / Organise time better - I should have spent more on the 16 page booklet in relation to the other brief.
3 - Visualise more ideas.
4 - Constantly refer back to the brief.
5 - At the end of the module, present my work better.

16 Pager



I went along with what some others are doing...and used Issuu to put my 16 Page booklet on here.

The cover would be printed on a coloured stock (for hand in, I printed it on pink and thought it worked really well) meaning their would be no white on the front, inside front cover ('intro'), back or inside back cover (credits).
The remainder of the booklet would be printed on a matt coated stock and saddle stitched.

I'm really happy with my end product but it has definately showed me that I am by no means a writer, I found it really difficult to write down what I had in my head...And - I've only just realised, I forgot to write anything on the intro page. Unfortunately, there isn't much I can do about it now except...say that I did it on purpose and the intro is the contents page? :)

Double page spreads...




The above DPS would be the centre pages...I rotated the design and layout to make it more interactive and looks like a flow chart...I like it :)