Brief -
Create appropriate imagery to accompany 4 different articles in The Guardian magazine.
Create appropriate imagery to accompany 4 different articles in The Guardian magazine.
Who needs to know? -
Middle class, good to high income, well educated, over 20.
What do they need to know? -
The content of the article - doesn't necessarily need to address every single point made in the article, just reinforce the content - don't go completely off key.
Why do they need to know? -
To illustrate a point / points made in the article or entise them to read the article in the first place (but not distract them from the article)
What will they respond to? -
Tone thats appropriate to the article and the general tone of the magazine.
What research is required? -
Primary: Look at recent Guardian newspapers and magazine supplement.
Secondary: Existing imagery that have been used in The Guardian - specifically the weekend magazine.
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