Logos / Brand Ident.

Primarily, the logos that I came up with for my 'brand' were quite bold and 'cartoony'...and I didn't really like them and the name was too obvious.
Here are 2 examples of them...

After thinking properly about my audience etc. I wanted the brand to appear more sophisticated but still humourous...


I took my two favourite designs into illustrator to make them look more 'professional' and finished...I also added colour to see if that would 'be appropriate'.
This is the final logo that I decided on...