This was a useful find! The audience profile for men aged 16 - 34, it is relatively close to my target audience (15 - 29). It has highlighted appropriate contexts for the promotional material.
Watch the celebrity 'let it out' campaign.
Using short moving image clips when you roll over an image, you can then click on each out why its good to let it out; 'experience the art and science of emotions'.
Test;
All of these are good...but they reinforce the fact that males just aren't targeted in this market.
The image module has given me the opportunity to develop my image based skills; prior to this I really wasn’t sure which area I preferred as a designer or which I was ‘good’ at but this had made me realise how much more comfortable I am working with image rather than type/layout.
I had two concerns before starting the module, the first being; I thought it would be completely image based i.e. I wouldn’t be able to use type/words at all but I soon realised that type can be image; the second concern was following on from this, if I couldn’t use type at all I don’t know if I’m imaginative enough? Thankfully, my concerns didn’t last long and even though I could use type in my work, I have started thinking more visually and ‘laterally’ (mainly after the 2D to 3D to 2D brief) and realised that everyones work looks different so, in this sense, I feel a lot more confident with my own work and the fact that it doesn’t matter that I aren’t very good character design etc.
An aspect of the module that I liked and had missed was week long or two week briefs. A disadvantage overall that came from this was that, because I hadn’t done it for a while, my development was lacking and I didn’t document it as well as I probably could have done. On the other hand, it was an advantage because I didn’t have enough time to worry about what idea I should develop etc. and I made decisions a lot faster than I normally do; however, at the same time it may have been a disadvantage because I rushed some things. Looking back on the amount of work I have done and some of the resolutions I have done in just a week, it will hopefully encourage me to work faster and not ponder over small things for a long time, in the future.
Although I enjoyed the shorter term briefs, I did still enjoy the final, longer negotiated brief. I knew that I wanted to work more on ‘type as image’ but wasn’t sure where to go from this; after some discussion it was decided I would use Lady Gaga lyrics. At first, I was excited about it and then the joy somewhat drifted away when I was trying to chose lyrics to base my ideas on but once I had made this decision – which took me too long – I was back to being comfortable with the brief. I wasn’t a particular fan of Lady Gaga before and I wouldn’t say this brief made me a fan but it did make me realise I don’t have to base work on things I personally 'love', to enjoy the brief; that would have probably been a bad thing as if I based the brief on one of my favourite artists, I would probably been sick of listening to them after this brief.
Overall I am pleased with the amount and the standard of work I have produced and feel that spending this time focusing on purely image has definitely helped me develop as a designer and will effect my future work in a positive way.
This idea wasn't as effective as I had hoped, but I'm glad I did so I that I realised....that it didn't really work.
On the following examples, I used the typeface that is on roadsigns etc. (simply called 'Transport'), I thought the idea was quite humorous but only as an example, I don't think I would have liked it at A2 size.
I felt the circle idea worked best because it drew attention to the lyric but still emphasized the negative space...
I printed the final one on red paper...
Below is the final piece that I printed - I'm really happy with it but on reflection, I should have probably coloured it a little better.
* Glitter is ridiculously hard to work with.
Below is the final piece; if there was one thing I could change it would be the greyish cross dividing the pictures but this was because of how it was photographed.
