1 - Clear content.
2 - Appropriate.
3 - Defined target audience.
4 - Specified outcomes.
5 - Appropriate tone of voice.
6 - Scope for creative development.
7 - Clear deadline.
8 - Realistic expectations for timeframe.
9 - Clearly defined context.
10 - Specified deliverables.
Taking these into account, I will hopefully...be able to write a good brief.
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