Negotiated Brief - 'You've been played'

Lady Gaga - Paper Gangsta
'I'm looking for love, not an empty page
full of stuff that means nothing but 'you've been played'

Originally, I had chosen 'full of stuff that means nothing but you've been played' but I thought 'you've been played' on its own worked better. I wanted to play with the idea of the rest of the lyric though 'page full of stuff that means nothing but...' so this is why I used a lot of negative space to reflect 'nothing'.


The idea behind the following examples was old computers that you played simple games on, I thought it looked ok but wasn't overly enthusiastic about it.





I felt the circle idea worked best because it drew attention to the lyric but still emphasized the negative space...




I printed the final one on red paper...