Digital interactivity...

As stated in my brief, I want to experiment with interactivity...
Kleenex are already doing this to an extent, by having a very interactive website in terms of survey's, quizzes and 'share you story' sections etc.
Although I think this fun and interesting; people don't usually go on specific tissue brand websites...I only went on it because of this brief.

Below are a few examples of things you do on the site;

Share your story -
- Add images
- Put it into categories.
- People then read your story and rate it by 'giving you a kleenex'
Watch the celebrity 'let it out' campaign.
Find out why letting it out is good for you.
Take a 'test'.
Answer the survey - How often do you cry?
- Once a day.
- Once a week.
- Once a month.
- I never cry.
Using short moving image clips when you roll over an image, you can then click on each out why its good to let it out; 'experience the art and science of emotions'.

Test;
1. 'Colour your emotions' - Explore the relationship between colours and emotions.
2. 'How emotional are you?' - What 'emotional type' do you think you are.

The screen shot below is taken from 'My kleenex tissue.com'
Currently this is only available in America but it lets you create your own, personalised packaging for Kleenex tissues.

All of these are good...but they reinforce the fact that males just aren't targeted in this market.