Brief -
Make an eye chart using biro pens as the content instead of letterforms - the biro's will be scaled up and down.
Who needs to know? -
People who will be stood 20ft away.
What do they need to know? -
What a biro looks like at different scales.
What will they respond to? -
A2, different colours and scales.
What research is required? -
Primary: Biros.
Secondary: Eye charts.
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