Scale/Frame/Format - Eye Chart Rationale -

Brief -
Make an eye chart using biro pens as the content instead of letterforms - the biro's will be scaled up and down.

Who needs to know? -
People who will be stood 20ft away.

What do they need to know? -
What a biro looks like at different scales.

What will they respond to? -
A2, different colours and scales.

What research is required? -
Primary: Biros.
Secondary: Eye charts.

No comments:

Post a Comment