Leaflet and mock ups...

After putting our work together, we wanted to have a few mock up for the final crit so here's what we had;

Leaflet;

Nichola worked on a double sided leaflet, that could be put into a magazine with a 'cut along edge' so that what you take it, you have the leaflet to take with you so you know how to get there etc.

I primarily worked with digital mock ups, using places that we had decided on together;

Back of a London bus;

(The image of the bus is actually from Google images but the resolution is 300 dpi and it quite large, which is useful!)

In tube stations and floor graphics;

(Image taken by Nichola on our trip to London)

The idea behind the floor graphics is to capture the audiences attention and make it memorable while not telling them anything so that when they see the poster in another part of the tube station, they relate the 2 and it sticks in their mind so that they relate them all together when they see them 'scattered' around various stations.

On the tube;

(Another photo taken by Nichola on our trip to London)

Quite self explanatory; London commuters will see it when travelling around and hopefully if they're on the right line, it will make them want to go.

Side of a London Bus;

(Image from Google images; I chose to use this rather than one of our own, because it visualises speed and how quickly you need communicate a message in this situation).