To London;
As we travelled to London on the coach (their and back in a day which deserves a medal...9 hours!) we didn't have a particularly long amount of time in London so we went straight to the o2 and by the time we'd finished, we went back to the coach station because we were in there a while!British Music Experience promotion;
Onsite promotion, billboard size;
I apologise for my ridiculously unsteady hand
This was an advert on the big screen outside the o2;
This was an advert on the big screen outside the o2;
Interestingly, both me and Nichola expected to see promotion pretty much all over but after going through London on the coach, walking through a huge train station, 2 tube stations and all around the o2...the only place that actually had promotion for the exhibition was: the North Greenwich tube station (the station at the o2) and in and around the o2...so if you don't go there, you aren't really gonna know about it!
When we finally saw some of the promotion, it was weirdly mix and match...the only thing that linked it was the BME logo which is also the only mandatory thing they told us to use. However, I did like some of it like the large posters where they've just used an image of a British artist or an instrument and a strapline, the cut out of Jarvis Cocker and the set of posters using crowd images (which isn't actually directly promotion for the exhibition, its just 'in association with' it).
To me, the ones that I like directly communicate music and attract my attention whereas the flyers and advertisement posters are...quite boring. They don't provoke fun and at a glance, if you don't read the word 'music' it doesn't immediately say 'Music' which is the whole subject of the experience.
The exhibition;
The exhibition was fantastic! We didn't fully know what to expect...so it definately exceeded our expectations. When we first went in...we both had a bit of a 'type geek' moment, just stood admiring the walls (the first 2 images above). The layout of the exhibition was in itself visually engaging, it had the middle area with the 'Dance the decades' booth and other interactive pieces, then it had rooms leading off for each era of music and the Gibson recording studio (where I tried learning guitar as seen on the image above but...failed). The whole exhibition was interactive; in each room you chose what to find information about - you could control what was shown on a huge screen, which detailed defining points in music for each year of the era and in chose what to hear about in the showcases which had singers outfits (i.e. Bowies Ashes to Ashes costume, Elton Johns glasses and the Spice Girls outfits etc.) some original hand written lyrics and various merchandise and posters etc. We spent around 3 hours in the exhibition and it flew by! We could have easily spent longer but we had to go home!The interactive ticket: Considering we got our tickets for free, it made this part even better; The tickets that you get for the exhibition are called 'SmartTickets' and they're fully interactive so when you're in the exhibition you can swipe it over sensor points and it stores this info on your ticket so that when you get home you can set up an account on the BME website and access all the info from your own home...cooool.
Overall - It was totally worthwhile and inspiring! I would say the essence is Fun, interactive and its a fun history lesson!
(All photos thanks to Nichola and her SLR...it was my responsibility to swipe the tickets on the sensor points lol)
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